On Wednesday, November 30th, OriolBikes attended the Zwift Tour North America at Midtown Loft & Terrace. During the sold-out event, Zwift provided the opportunity to try the new Zwift for iOS, a revolutionary VR experience and even participate in a 1km King Of the Mountain (KOM) timed competition to see who was the fastest Zwifter of the night. With the guest appearance of Lawson Craddock, Cannondale-Drapac pro rider, to participate in a 10km live Zwift event, an open bar and hot food served throughout the night, turned this event into one of the best cycling events of the year, bringing over 100 local riders to learn more about Zwift.
Located in the heart of New York City, Midtown Loft & Terrace is an upscale venue that transformed into Zwift’s testing grounds for a night. Started in Zwift’s Headquarters in Long Beach on October 12, the Tour took the Zwift team across 16 cities in North America to celebrate the Zwift community.
Upon arrival, the Zwift staff greeted me with a musette bag that contained a Zwift bottle and cycling cap. Having arrived at 6pm, I was one of the first ones there and allowed me the opportunity to walk around and inspect every station without being surrounded by too many people. The first thing I encountered was the KOM/QOM station, comprised of 4 Stinner bikes on Wahoo Kickr Trainers. Next to it, there were 2 more Stinner bikes on Tacx Trainers that featured the revolutionary prototype of Zwift Virtual Reality (VR). The last station had 2 Zwift bikes paired with the new Zwift application for iOS.
After walking around and seeing what each station had to offer, I took the opportunity to chat with some of the Zwift staff to help me get started and familiarized with Zwift. After jumping on one of the Stinner bikes, one of the staff members took me through every single step to set-up Zwift, how to connect my trainer, edit my rider profile and start riding.
After pedaling for a few minutes and becoming familiar with Zwift, the room started filling up and I hoped off to let other people join the fun. Shortly after, I noticed a few familiar faces and went over to greet them.
A little after 7pm, and after a few words from the founders of Zwift, the the KOM/QOM event started, allowing people the chance to participate in a 1km competition to see who was the fastest rider of the night. From the get-go, the competition was fierce and in no time, the 2:00 minute barrier was broken.
After a few groups had gone through, the entire event came to a halt as Lawson Craddock, pro rider for Cannondale-Drapac, made his way to compete against 3 local NYC riders and hundreds of other riders on Zwift for a 10km race. The excitement throughout the room during the 10km race was incredible, especially during the last km as Lawson tried to pull away from the competition but could only manage an advantage of a few seconds for a nail bitting finish.
After crossing the finish line in 1st place, Lawson celebrated properly!
Overall, the Zwift Tour North America was an incredible experience that brought Zwift closer to its users and celebrated with them the huge success that it has achieved. After having used Zwift, I believe that it has changed the way indoor training is viewed and with the implementation of Zwift for iOS and the VR prototype, even greater things are ahead for Zwift and its users.
How has Zwift changed your indoor training experience?